Question 1

Identify and describe the stages of the generalized product life cycle.For each stage,specify the marketing objective a firm should attempt to achieve.

Accepted Answer

The four stages of the generalized produ...

Question 2

four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) __________; and (4) creating a consumer-brand connection.

Accepted Answer

A)   forming a brand personality
B)   easing consumers' decision making
C)   developing brand licensing criteria
D)   rewarding loyal customer behavior
E)   eliciting the proper consumer responses to a brand's identity and meaningF) D) and E)
G) A) and B)

Question 3

largest numbers of product adopters with respect to the diffusion of innovation are found among __________.

Accepted Answer

A)   innovators and laggards
B)   early majority and late majority
C)   late majority and laggards
D)   innovators and early majority
E)   innovators and early adoptersF) B) and E)
G) B) and D)

Question 4

is the marketing objective for the maturity stage of the product life cycle?

Accepted Answer

A)   harvesting
B)   profit
C)   stress differentiation
D)   gain awareness
E)   maintain brand loyaltyF) A) and B)
G) B) and D)

Question 5

is the marketing objective for the growth stage of the product life cycle?

Accepted Answer

A)   harvesting
B)   market share
C)   differentiation
D)   gain awareness
E)   maintain brand loyaltyF) A) and D)
G) B) and E)

Question 6

most consumers who would buy a product are either repeat purchasers of the item or have tried and abandoned it,what stage of the product life cycle is the product in?

Accepted Answer

A)   introduction
B)   growth
C)   maturity
D)   decline
E)   harvestF) All of the above
G) A) and C)

Question 7

__________ stage of the product life cycle is characterized by the appearance of competitors.

Accepted Answer

A)   decline
B)   maturity
C)   introduction
D)   growth
E)   harvestF) A) and C)
G) A) and E)

Question 8

manufacturer of a new all-natural-ingredient shampoo and conditioner puts free samples of the product in Sunday newspapers to __________.

Accepted Answer

A)   simulate laggard usage of the product
B)   inhibit the innovation diffusion process
C)   encourage product trial and adoption
D)   erect product adoption barriers against its competitors
E)   circumvent the typical adoption cycleF) A) and B)
G) A) and E)

Question 9

CDI/BDI Marketing Dashboard
-you were a marketing manager and were presented with the information in the CDI/BDI marketing dashboard above,you would determine that the __________ segment has the most opportunity for increasing Hawaiian Punch sales.

Accepted Answer

A)   households without children
B)   households with children 13 to 18 years old
C)   households with children 6 years old or under
D)   households with children 7 to 12 years old
E)   According to the BDI, all though some segments measure above a 100, there is still great opportunity for growth in every segment.F) A) and B)
G) A) and C)

Question 10

Pretzels were first introduced as a salty snack.Later,the product was repositioned as a low-fat snack in order to __________.

Accepted Answer

A)   respond to a competitor's head-to-head positioning strategy
B)   reach a new market
C)   catch a rising trend
D)   change the value offered
E)   change its target audienceF) A) and D)
G) None of the above

Question 11

Make a Wish Foundation brand name is especially effective because it __________.

Accepted Answer

A)   is easy to spell and pronounce
B)   is not easily imitated
C)   suggests the service's benefits
D)   demands a hint of moral obligation
E)   is devoid of emotionF) A) and B)
G) A) and C)

Question 12

There are several reasons why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a psychological barrier,which occurs when __________.

Accepted Answer

A)   there is no incentive to change
B)   there are physical, economic, or social risks
C)   there are cultural differences
D)   the financial commitment is too great
E)   the product is not consistent with existing habitsF) D) and E)
G) A) and B)

Question 13

Figure 11-4
-Figures 11-4 above shows that in 2007,digital music downloads were in which stage of the product life cycle?

Accepted Answer

A)   introduction
B)   growth
C)   maturity
D)   harvest
E)   declineF) A) and B)
G) A) and E)

Question 14

Promotional expenses at the maturity stage of the product life cycle are often designed to __________.

Accepted Answer

A)   convince those who have abandoned the brand to try it again
B)   maintain market share
C)   create a sense of nostalgia
D)   attract more price conscious consumers
E)   thwart the growing number of competitors that have entered the marketF) A) and E)
G) All of the above

Question 15

key challenges that package and label designers face include: (1) __________; (2) environmental concerns; (3) health,safety,and security issues; and (4) cost reduction.

Accepted Answer

A)   governmental regulations
B)   cultural and societal issues
C)   competition from global markets
D)   connecting with customers
E)   patent and trademark issuesF) None of the above
G) B) and C)

Question 16

Thirty-six percent of sales at supermarkets in the United Kingdom carry the stores' own brand names.Eighteen percent of all supermarket sales in France and Germany carry the stores' own brand names.And in the U.S.,14 percent carry the stores' own brand names.These stores use a __________ strategy to sell other manufacturers products with their own brand names.

Accepted Answer

A)   generic branding
B)   multibranding
C)   co-branding
D)   multiproduct branding
E)   private brandingF) A) and D)
G) C) and D)

Question 17

help differentiate a company's brand from competitors,an improved version is created,or new features are added to the original design,and product proliferation occurs in the __________ stage of the product life cycle.

Accepted Answer

A)   introduction
B)   growth
C)   maturity
D)   decline
E)   harvestF) None of the above
G) A) and E)

Question 18

the late 1950s and 1960s,television westerns were extremely popular.The shows were adventure shows with settings and costumes that were very unlike other shows at that time.There were Gunsmoke,Bonanza,Wagon Train,The Big Valley etc.When ratings declined as viewers gradually stopped watching this TV genre,production companies found the networks no longer wanted to buy and televise such shows.The television western was a product category that entered the __________ stage of its product life cycle.

Accepted Answer

A)   deletion
B)   cancellation
C)   decline
D)   maturity
E)   harvestingF) B) and D)
G) A) and D)

Question 19

years when most consumers thought of cranberries,they thought of the Ocean Spray brand.Then Northland cranberry juice came on the market,claiming that it was superior to the Ocean Spray brand.Northland was creating __________ demand for its cranberry products.

Accepted Answer

A)   primary
B)   derived
C)   generic
D)   selective
E)   secondaryF) All of the above
G) B) and E)

Question 20

which stage of the product life cycle is it important to broaden distribution of the product?

Accepted Answer

A)   introduction
B)   growth
C)   maturity
D)   decline
E)   harvestF) B) and E)
G) All of the above

Exam 11: Managing Successful Products,Services,and Brands

Identify and describe the stages of the generalized product life cycle.For each stage,specify the marketing objective a firm should attempt to achieve.

Correct Answer
verified
The four stages of the generalized produ...
View Answer

four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) __________; and (4) creating a consumer-brand connection.

Correct Answer
verified

Correct Answer
verified

help differentiate a company's brand from competitors,an improved version is created,or new features are added to the original design,and product proliferation occurs in the __________ stage of the product life cycle.

Correct Answer
verified

which stage of the product life cycle is it important to broaden distribution of the product?

Correct Answer
verified

is the marketing objective for the maturity stage of the product life cycle?

Correct Answer
verified

key challenges that package and label designers face include: (1) __________; (2) environmental concerns; (3) health,safety,and security issues; and (4) cost reduction.

Correct Answer
verified

CDI/BDI Marketing Dashboard -you were a marketing manager and were presented with the information in the CDI/BDI marketing dashboard above,you would determine that the __________ segment has the most opportunity for increasing Hawaiian Punch sales.

Correct Answer
verified

__________ stage of the product life cycle is characterized by the appearance of competitors.

Correct Answer
verified

Correct Answer
verified

manufacturer of a new all-natural-ingredient shampoo and conditioner puts free samples of the product in Sunday newspapers to __________.

Correct Answer
verified

Make a Wish Foundation brand name is especially effective because it __________.

Correct Answer
verified

largest numbers of product adopters with respect to the diffusion of innovation are found among __________.

Correct Answer
verified

years when most consumers thought of cranberries,they thought of the Ocean Spray brand.Then Northland cranberry juice came on the market,claiming that it was superior to the Ocean Spray brand.Northland was creating __________ demand for its cranberry products.

Correct Answer
verified

is the marketing objective for the growth stage of the product life cycle?

Correct Answer
verified

There are several reasons why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a psychological barrier,which occurs when __________.

Correct Answer
verified

Pretzels were first introduced as a salty snack.Later,the product was repositioned as a low-fat snack in order to __________.

Correct Answer
verified

Figure 11-4 -Figures 11-4 above shows that in 2007,digital music downloads were in which stage of the product life cycle?

Correct Answer
verified

Promotional expenses at the maturity stage of the product life cycle are often designed to __________.

Correct Answer
verified

most consumers who would buy a product are either repeat purchasers of the item or have tried and abandoned it,what stage of the product life cycle is the product in?

Correct Answer
verified

Exam 11: Managing Successful Products,Services,and Brands

Identify and describe the stages of the generalized product life cycle.For each stage,specify the marketing objective a firm should attempt to achieve.

Correct AnswerverifiedThe four stages of the generalized produ...View AnswerShow Answer

four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) __________; and (4) creating a consumer-brand connection.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

help differentiate a company's brand from competitors,an improved version is created,or new features are added to the original design,and product proliferation occurs in the __________ stage of the product life cycle.

Correct AnswerverifiedShow Answer

which stage of the product life cycle is it important to broaden distribution of the product?

Correct AnswerverifiedShow Answer

is the marketing objective for the maturity stage of the product life cycle?

Correct AnswerverifiedShow Answer

key challenges that package and label designers face include: (1) __________; (2) environmental concerns; (3) health,safety,and security issues; and (4) cost reduction.

Correct AnswerverifiedShow Answer

CDI/BDI Marketing Dashboard -you were a marketing manager and were presented with the information in the CDI/BDI marketing dashboard above,you would determine that the __________ segment has the most opportunity for increasing Hawaiian Punch sales.

Correct AnswerverifiedShow Answer

__________ stage of the product life cycle is characterized by the appearance of competitors.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

manufacturer of a new all-natural-ingredient shampoo and conditioner puts free samples of the product in Sunday newspapers to __________.

Correct AnswerverifiedShow Answer

Make a Wish Foundation brand name is especially effective because it __________.

Correct AnswerverifiedShow Answer

largest numbers of product adopters with respect to the diffusion of innovation are found among __________.

Correct AnswerverifiedShow Answer

years when most consumers thought of cranberries,they thought of the Ocean Spray brand.Then Northland cranberry juice came on the market,claiming that it was superior to the Ocean Spray brand.Northland was creating __________ demand for its cranberry products.

Correct AnswerverifiedShow Answer

is the marketing objective for the growth stage of the product life cycle?

Correct AnswerverifiedShow Answer

There are several reasons why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a psychological barrier,which occurs when __________.

Correct AnswerverifiedShow Answer

Pretzels were first introduced as a salty snack.Later,the product was repositioned as a low-fat snack in order to __________.

Correct AnswerverifiedShow Answer

Figure 11-4 -Figures 11-4 above shows that in 2007,digital music downloads were in which stage of the product life cycle?

Correct AnswerverifiedShow Answer

Promotional expenses at the maturity stage of the product life cycle are often designed to __________.

Correct AnswerverifiedShow Answer

most consumers who would buy a product are either repeat purchasers of the item or have tried and abandoned it,what stage of the product life cycle is the product in?

Correct AnswerverifiedShow Answer

Correct Answer
verified
The four stages of the generalized produ...
View Answer

Correct Answer
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Correct Answer
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