Question 1

Recently, the number of people who attended music concerts, plays, and other live entertainment increased, because many people believed they had the __________ income to enjoy such events.

Accepted Answer

A)  discretionary
B)  disposable
C)  proprietary
D)  flexible
E)  grossF) A) and E)
G) A) and D)

Question 2

How do macroeconomic conditions as well as consumer income affect marketing?

Accepted Answer

The economy pertains to the income, expe...

Question 3

The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as __________.

Accepted Answer

A)  prospecting
B)  behavioral analysis
C)  statistical analysis
D)  demographics
E)  psychographicsF) B) and D)
G) A) and E)

Question 4

The money a consumer has left after paying taxes to use for food, shelter, clothing, and transportation is referred to as __________.

Accepted Answer

A)  net income
B)  discretionary income
C)  disposable income
D)  household income
E)  gross incomeF) C) and D)
G) B) and C)

Question 5

In 1988 the Trademark Law Revision Act resulted in a major change to the Lanham Act.The change allows

Accepted Answer

A)  a company to secure rights to a name before actual use by declaring an intent to use the name.
B)  products to use generic terms as trademarks.
C)  investors to apply for use of Internet domain names.
D)  a company to declare trademark ownership in foreign markets.
E)  products to use more than one trademark.F) B) and C)
G) B) and E)

Question 6

Some industries have opted for self-regulation of their members to ensure that each acts fairly.Discuss potential problems associated with self-regulation.

Accepted Answer

An alternative to government control is ...

Question 7

The form of competition in which ever company has a similar product is referred to as __________.

Accepted Answer

A)  pure competition
B)  cross-market competition
C)  oligopoly
D)  monopolistic competition
E)  monopolyF) A) and C)
G) B) and D)

Question 8

Olay's promotions for its Total Effects cleansing cloths, which fight signs of aging, are targeted toward

Accepted Answer

A)  echo-boomers.
B)  baby boomers.
C)  members of Generation Y.
D)  Generation Xers.
E)  members of Generation Z.F) C) and D)
G) B) and D)

Question 9

A sudden drop in the average consumer income would be an example of which environmental factor?

Accepted Answer

A)  Economic
B)  Competitive
C)  Technological
D)  Social
E)  RegulatoryF) C) and E)
G) A) and B)

Question 10

To assist marketers in gathering data on the population, the Census Bureau has developed a classification system to describe the varying locations of the population.The system consists of two types of __________.

Accepted Answer

A)  geometric areas
B)  algebraic areas
C)  statistical areas
D)  numerical areas
E)  labor areasF) A) and E)
G) B) and D)

Question 11

The Department of Labor monitors consumer expenditures through its annual __________.

Accepted Answer

A)  Consumer Expenditure Survey
B)  Consumer Confidence Index
C)  Consumer Price Index
D)  Customer Value Scale
E)  National Consumer Data AnalysisF) B) and E)
G) B) and D)

Question 12

In 1998, F.Hoffman-LaRoche Ltd.and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S.This is an example of how __________ forces affect the marketing environment.

Accepted Answer

A)  economic
B)  ecological
C)  technological
D)  social
E)  regulatoryF) None of the above
G) A) and B)

Question 13

It has been Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring the soup ingredients (e.g., noodles or chicken)  to the surface, thus misrepresenting the amount of solid ingredients in the soup.This is an example of

Accepted Answer

A)  deceptive advertising.
B)  unethical advertising.
C)  subsequent advertising.
D)  over-regulation in the industry.
E)  corrective advertising.F) A) and C)
G) C) and E)

Question 14

There were four steps in the GPS revolution.First new technologies were developed and became readily available; second, __________; third, competitive forces developed new products and services; and finally consumer changed becoming "geo-enthusiasts."

Accepted Answer

A)  GPS technology became a necessity rather than a luxury
B)  profits exceeded costs resulting in GPS units became cash cows
C)  demand exceeded production capabilities so multiple new production facilities were built
D)  industry backed a campaign to increase the number of students going into the applied sciences
E)  regulatory changes were made allowing cell phone frequencies and former military technologies available for commercial useF) B) and C)
G) C) and D)

Question 15

Until federal laws and regulations were clarified to cover such cases, audio electronic component manufacturers required that retailers who wanted to carry their amplifiers also carry their speakers and sell their customers a "system" of same-brand components.This distribution strategy, called a __________, may be illegal.

Accepted Answer

A)  bait and switch
B)  caveat emptor
C)  double deal
D)  tying arrangement
E)  trial closeF) A) and B)
G) A) and C)

Question 16

The social forces of the environment include the demographic characteristics of the population and its __________.Changes in these forces can have a dramatic impact on marketing strategy.

Accepted Answer

A)  living standards
B)  social class
C)  values
D)  dialect
E)  cultureF) B) and C)
G) A) and E)

Question 17

The purpose of __________ is to give the author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.

Accepted Answer

A)  copyright law
B)  patent law
C)  criminal law
D)  commercial law
E)  antitrust lawF) A) and C)
G) B) and C)

Question 18

In marketing, "Doppelgangers" refers to

Accepted Answer

A)  products that are so similar to one another in form and function that trademarks cannot be issued to either one.
B)  products that are almost identical, but are registered independently with two different trademarks in two different countries.
C)  parodies of existing well-known trademarks that have been created through digital technology.
D)  two trademark symbols that so closely resemble one another in appearance they can barely be told apart.
E)  two distinctly different products (and product classes)  whose colors are too similar to one another causing customers to believe both products are owned by the same company.F) D) and E)
G) B) and E)

Question 19

What are the two most important values for all age groups in the United States?

Accepted Answer

A)  health and fitness
B)  patriotism and loyalty
C)  protecting the family and honesty
D)  self-esteem and health
E)  friendship and fitnessF) A) and B)
G) A) and E)

Question 20

Kodak, Fuji, and Agfa control the majority of sales for amateur photographic film.The film industry is an example of a(n)

Accepted Answer

A)  oligopoly.
B)  trilateral monopoly.
C)  unfair trade practice.
D)  purely competitive position.
E)  monopolistic competition position.F) All of the above
G) C) and E)

Exam 3: Scanning the Marketing Environment

The purpose of __________ is to give the author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.

Correct Answer
verified

In 1988 the Trademark Law Revision Act resulted in a major change to the Lanham Act.The change allows

Correct Answer
verified

The money a consumer has left after paying taxes to use for food, shelter, clothing, and transportation is referred to as __________.

Correct Answer
verified

Olay's promotions for its Total Effects cleansing cloths, which fight signs of aging, are targeted toward

Correct Answer
verified

The Department of Labor monitors consumer expenditures through its annual __________.

Correct Answer
verified

There were four steps in the GPS revolution.First new technologies were developed and became readily available; second, __________; third, competitive forces developed new products and services; and finally consumer changed becoming "geo-enthusiasts."

Correct Answer
verified

What are the two most important values for all age groups in the United States?

Correct Answer
verified

To assist marketers in gathering data on the population, the Census Bureau has developed a classification system to describe the varying locations of the population.The system consists of two types of __________.

Correct Answer
verified

A sudden drop in the average consumer income would be an example of which environmental factor?

Correct Answer
verified

How do macroeconomic conditions as well as consumer income affect marketing?

Correct Answer
verified
The economy pertains to the income, expe...
View Answer

Kodak, Fuji, and Agfa control the majority of sales for amateur photographic film.The film industry is an example of a(n)

Correct Answer
verified

The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as __________.

Correct Answer
verified

Recently, the number of people who attended music concerts, plays, and other live entertainment increased, because many people believed they had the __________ income to enjoy such events.

Correct Answer
verified

In marketing, "Doppelgangers" refers to

Correct Answer
verified

It has been Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring the soup ingredients (e.g., noodles or chicken) to the surface, thus misrepresenting the amount of solid ingredients in the soup.This is an example of

Correct Answer
verified

In 1998, F.Hoffman-LaRoche Ltd.and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S.This is an example of how __________ forces affect the marketing environment.

Correct Answer
verified

Some industries have opted for self-regulation of their members to ensure that each acts fairly.Discuss potential problems associated with self-regulation.

Correct Answer
verified
An alternative to government control is ...
View Answer

The social forces of the environment include the demographic characteristics of the population and its __________.Changes in these forces can have a dramatic impact on marketing strategy.

Correct Answer
verified

Correct Answer
verified

The form of competition in which ever company has a similar product is referred to as __________.

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

The purpose of __________ is to give the author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.

Correct AnswerverifiedShow Answer

In 1988 the Trademark Law Revision Act resulted in a major change to the Lanham Act.The change allows

Correct AnswerverifiedShow Answer

The money a consumer has left after paying taxes to use for food, shelter, clothing, and transportation is referred to as __________.

Correct AnswerverifiedShow Answer

Olay's promotions for its Total Effects cleansing cloths, which fight signs of aging, are targeted toward

Correct AnswerverifiedShow Answer

The Department of Labor monitors consumer expenditures through its annual __________.

Correct AnswerverifiedShow Answer

There were four steps in the GPS revolution.First new technologies were developed and became readily available; second, __________; third, competitive forces developed new products and services; and finally consumer changed becoming "geo-enthusiasts."

Correct AnswerverifiedShow Answer

What are the two most important values for all age groups in the United States?

Correct AnswerverifiedShow Answer

To assist marketers in gathering data on the population, the Census Bureau has developed a classification system to describe the varying locations of the population.The system consists of two types of __________.

Correct AnswerverifiedShow Answer

A sudden drop in the average consumer income would be an example of which environmental factor?

Correct AnswerverifiedShow Answer

How do macroeconomic conditions as well as consumer income affect marketing?

Correct AnswerverifiedThe economy pertains to the income, expe...View AnswerShow Answer

Kodak, Fuji, and Agfa control the majority of sales for amateur photographic film.The film industry is an example of a(n)

Correct AnswerverifiedShow Answer

The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as __________.

Correct AnswerverifiedShow Answer

Recently, the number of people who attended music concerts, plays, and other live entertainment increased, because many people believed they had the __________ income to enjoy such events.

Correct AnswerverifiedShow Answer

In marketing, "Doppelgangers" refers to

Correct AnswerverifiedShow Answer

It has been Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring the soup ingredients (e.g., noodles or chicken) to the surface, thus misrepresenting the amount of solid ingredients in the soup.This is an example of

Correct AnswerverifiedShow Answer

In 1998, F.Hoffman-LaRoche Ltd.and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S.This is an example of how __________ forces affect the marketing environment.

Correct AnswerverifiedShow Answer

Some industries have opted for self-regulation of their members to ensure that each acts fairly.Discuss potential problems associated with self-regulation.

Correct AnswerverifiedAn alternative to government control is ...View AnswerShow Answer

The social forces of the environment include the demographic characteristics of the population and its __________.Changes in these forces can have a dramatic impact on marketing strategy.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The form of competition in which ever company has a similar product is referred to as __________.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The economy pertains to the income, expe...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
An alternative to government control is ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified