Question 1

Which of the following statements about African-American buying patterns is most accurate?

Accepted Answer

A)  African-Americans spend more on products for girls, especially in terms of clothing.
B)  Differences in buying patterns are less within the African-American subculture than between African-Americans and Caucasians of similar status.
C)  While African-Americans are not especially price conscious, they are strongly motivated by quality and choice.
D)  Adult African-Americans spend half as much on online services.
E)  When socioeconomic status differences between African Americans and Caucasians are removed, there are more similarities than differences.F) C) and E)
G) B) and D)

Question 2

BMW StreetCarver is a skateboard that features BMW's technology in its wheel suspension, which stabilizes the board's sleek design and allows for greater control around sharp curves.BMW is concerned with making sure its skateboard is in the consideration set of potential skateboard buyers.In this case, it most likely should focus on

Accepted Answer

A)  reducing the postpurchase dissatisfaction that may result from purchasing its product.
B)  making sure its advertisements get on the air during sporting events such as exhibition skateboarding.
C)  making appeals directed towards motivational ego needs.
D)  explaining the importance of sleek design as an attribute so the StreetCarver becomes part of a skateboarder's consideration set.
E)  creating personality profiles for skateboarders.F) A) and D)
G) A) and E)

Question 3

Marketers recognize that people have an actual self-concept and __________.

Accepted Answer

A)  a view of self determined by their peers
B)  a view of self determined by their family
C)  a negative self-concept
D)  an ideal self-concept
E)  an evolving self-conceptF) None of the above
G) B) and D)

Question 4

Consumers motivated by ideals are guided by knowledge and principle.__________ are conservative, conventional people with concrete beliefs based on traditional, established codes: family, religion, community, and the nation.

Accepted Answer

A)  Thinkers
B)  Believers
C)  Achievers
D)  Strivers
E)  MakersF) A) and E)
G) A) and D)

Question 5

Which of the following statements about how women buy cars today is most accurate?

Accepted Answer

A)  Women are more concerned with features that would help survive an accident; men are more concerned with features that would help avoid an accident.
B)  Women have definite likes or dislikes when buying a car, but they don't feel comfortable expressing their opinions.
C)  When it comes to the actual purchase process, women are much more adept negotiators than men.
D)  Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.
E)  Women usually shop three dealerships before making a decision, and men usually only shop two.F) A) and B)
G) A) and D)

Question 6

The Ford Escape uses hybrid fuel technology to deliver more power, convenience, prestige, and fuel economy.These criteria would be used in which stage of the consumer purchase decision process for an automobile?

Accepted Answer

A)  problem recognition
B)  needs analysis
C)  purchase decision
D)  information search
E)  postpurchase evaluationF) A) and B)
G) All of the above

Question 7

The objective and subjective attributes of a brand consumers use to compare different products and brands are referred to as

Accepted Answer

A)  temporal states.
B)  antecedent states.
C)  information sources.
D)  evaluative criteria.
E)  the consideration set.F) D) and E)
G) A) and B)

Question 8

In the hierarchy of needs water, food, and oxygen would be considered __________ needs.

Accepted Answer

A)  physiological
B)  safety
C)  social
D)  personal
E)  psychologicalF) None of the above
G) B) and D)

Question 9

Consumer behavior that results from consumer socialization, passage through the family life cycle, and decision-making within the family or household is referred to as __________ influence.

Accepted Answer

A)  functional
B)  demographic
C)  family
D)  social
E)  personalF) D) and E)
G) A) and B)

Question 10

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Accepted Answer

A)  action-oriented consumers.
B)  principle-oriented consumers.
C)  opinion leaders.
D)  social classes.
E)  reference groups.F) None of the above
G) A) and C)

Question 11

Selective exposure is most likely to occur during which stage of the consumer decision process?

Accepted Answer

A)  information search
B)  purchase decision
C)  alternative evaluation
D)  postpurchase behavior
E)  problem recognitionF) All of the above
G) A) and D)

Question 12

Scanning your memory for previous experiences with products or brands is called

Accepted Answer

A)  postpurchase behavior.
B)  alternative evaluation.
C)  cognitive dissonance.
D)  internal search.
E)  external search.F) C) and D)
G) None of the above

Question 13

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so, few consumers considered cola freshness an issue.Pepsi is trying to change consumer's attitudes toward Pepsi by

Accepted Answer

A)  changing beliefs about the extent to which a brand has a specific attribute.
B)  changing the perceived importance of a specific attribute.
C)  adding a new attribute.
D)  reducing perceived risk.
E)  providing stimulus generalization.F) A) and C)
G) A) and E)

Question 14

When the state of Virginia touts the slogan "Virginia is for Lovers," they are trying to appeal to people's __________ in order to attract them as potential residents and/or part of its workforce.

Accepted Answer

A)  self-concept
B)  self-evaluation
C)  aspirations
D)  individualized perception
E)  personal perceptionF) A) and E)
G) A) and D)

Question 15

In the VALS system, consumers with the least resources of any segment, focus on meeting basic needs (safety and security)  rather than fulfilling desires are __________.

Accepted Answer

A)  strivers
B)  believers
C)  have nots
D)  survivors
E)  hopefulsF) A) and B)
G) None of the above

Question 16

Name the five situational influences that affect our purchase decision processes.

Accepted Answer

Situational influences include...

Question 17

The energizing force that stimulates behavior to satisfy a need is referred to as

Accepted Answer

A)  selective perception
B)  antecedent state
C)  motivation
D)  cognitive dissonance
E)  perceptionF) A) and D)
G) D) and E)

Question 18

A reference group that a person wishes to maintain distance from because of differences in values or behaviors is referred to as a(n)  __________ group.

Accepted Answer

A)  primary reference
B)  membership
C)  aspiration
D)  dissociative
E)  integratedF) C) and E)
G) A) and C)

Question 19

FIGURE 5-1 
-Figure 5-1 above represents the five stages of the purchase decision process.Cell "B" represents the

Accepted Answer

A)  Information search.
B)  Problem recognition.
C)  Alternative evaluation.
D)  Purchase decision.
E)  Postpurchase behavior.F) A) and B)
G) A) and C)

Question 20

Which of the following statements concerning evaluative criteria is most accurate?

Accepted Answer

A)  Even if the alternatives in a person's consideration set don't really satisfy them, people are not willing to continue the search.
B)  Consumers often have several criteria for evaluating products.
C)  Evaluative criteria represent objective rather than subjective attributes.
D)  Evaluative criteria represent subjective rather than objective attributes.
E)  Ultimately, the most important evaluative criteria is price.F) B) and D)
G) C) and D)

Exam 5: Understanding Consumer Behavior

Selective exposure is most likely to occur during which stage of the consumer decision process?

Correct Answer
verified

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Correct Answer
verified

Scanning your memory for previous experiences with products or brands is called

Correct Answer
verified

Which of the following statements about African-American buying patterns is most accurate?

Correct Answer
verified

The Ford Escape uses hybrid fuel technology to deliver more power, convenience, prestige, and fuel economy.These criteria would be used in which stage of the consumer purchase decision process for an automobile?

Correct Answer
verified

A reference group that a person wishes to maintain distance from because of differences in values or behaviors is referred to as a(n) __________ group.

Correct Answer
verified

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so, few consumers considered cola freshness an issue.Pepsi is trying to change consumer's attitudes toward Pepsi by

Correct Answer
verified

Consumer behavior that results from consumer socialization, passage through the family life cycle, and decision-making within the family or household is referred to as __________ influence.

Correct Answer
verified

In the VALS system, consumers with the least resources of any segment, focus on meeting basic needs (safety and security) rather than fulfilling desires are __________.

Correct Answer
verified

FIGURE 5-1 -Figure 5-1 above represents the five stages of the purchase decision process.Cell "B" represents the

Correct Answer
verified

Name the five situational influences that affect our purchase decision processes.

Correct Answer
verified
Situational influences include...
View Answer

Which of the following statements about how women buy cars today is most accurate?

Correct Answer
verified

Correct Answer
verified

When the state of Virginia touts the slogan "Virginia is for Lovers," they are trying to appeal to people's __________ in order to attract them as potential residents and/or part of its workforce.

Correct Answer
verified

Marketers recognize that people have an actual self-concept and __________.

Correct Answer
verified

The objective and subjective attributes of a brand consumers use to compare different products and brands are referred to as

Correct Answer
verified

Which of the following statements concerning evaluative criteria is most accurate?

Correct Answer
verified

In the hierarchy of needs water, food, and oxygen would be considered __________ needs.

Correct Answer
verified

The energizing force that stimulates behavior to satisfy a need is referred to as

Correct Answer
verified

Consumers motivated by ideals are guided by knowledge and principle.__________ are conservative, conventional people with concrete beliefs based on traditional, established codes: family, religion, community, and the nation.

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

Selective exposure is most likely to occur during which stage of the consumer decision process?

Correct AnswerverifiedShow Answer

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Correct AnswerverifiedShow Answer

Scanning your memory for previous experiences with products or brands is called

Correct AnswerverifiedShow Answer

Which of the following statements about African-American buying patterns is most accurate?

Correct AnswerverifiedShow Answer

The Ford Escape uses hybrid fuel technology to deliver more power, convenience, prestige, and fuel economy.These criteria would be used in which stage of the consumer purchase decision process for an automobile?

Correct AnswerverifiedShow Answer

A reference group that a person wishes to maintain distance from because of differences in values or behaviors is referred to as a(n) __________ group.

Correct AnswerverifiedShow Answer

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so, few consumers considered cola freshness an issue.Pepsi is trying to change consumer's attitudes toward Pepsi by

Correct AnswerverifiedShow Answer

Consumer behavior that results from consumer socialization, passage through the family life cycle, and decision-making within the family or household is referred to as __________ influence.

Correct AnswerverifiedShow Answer

In the VALS system, consumers with the least resources of any segment, focus on meeting basic needs (safety and security) rather than fulfilling desires are __________.

Correct AnswerverifiedShow Answer

FIGURE 5-1 -Figure 5-1 above represents the five stages of the purchase decision process.Cell "B" represents the

Correct AnswerverifiedShow Answer

Name the five situational influences that affect our purchase decision processes.

Correct AnswerverifiedSituational influences include...View AnswerShow Answer

Which of the following statements about how women buy cars today is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

When the state of Virginia touts the slogan "Virginia is for Lovers," they are trying to appeal to people's __________ in order to attract them as potential residents and/or part of its workforce.

Correct AnswerverifiedShow Answer

Marketers recognize that people have an actual self-concept and __________.

Correct AnswerverifiedShow Answer

The objective and subjective attributes of a brand consumers use to compare different products and brands are referred to as

Correct AnswerverifiedShow Answer

Which of the following statements concerning evaluative criteria is most accurate?

Correct AnswerverifiedShow Answer

In the hierarchy of needs water, food, and oxygen would be considered __________ needs.

Correct AnswerverifiedShow Answer

The energizing force that stimulates behavior to satisfy a need is referred to as

Correct AnswerverifiedShow Answer

Consumers motivated by ideals are guided by knowledge and principle.__________ are conservative, conventional people with concrete beliefs based on traditional, established codes: family, religion, community, and the nation.

Correct AnswerverifiedShow Answer

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Situational influences include...
View Answer

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