Question 1

With respect to promotion, which of the following strategies would most likely be used for unsought products?

Accepted Answer

A)  consumer and trade sales promotions
B)  uniqueness and status of the brand
C)  generating awareness
D)  differentiation from competitive brands
E)  price, availability and awarenessF) None of the above
G) C) and D)

Question 2

Which of the following statements is most accurate?

Accepted Answer

A)  Test marketing is especially important for new-product services.
B)  Expensive consumer products or costly industrial products must test market their products in extremely upscale environments to guarantee accurate results.
C)  Test marketing is better suited to relatively inexpensive consumer products than for new-product services.
D)  Test marketing is very expensive and can really only be used by large corporations.
E)  Test market results are often less helpful than expected when the testing area is generic.F) A) and E)
G) A) and B)

Question 3

What do a landscaping service, an automated carwash, and a limousine service have in common?

Accepted Answer

A)  They are all tangible services.
B)  They are all people-based services.
C)  None of them has problems with idle production capacity.
D)  They are all equipment-based services.
E)  They never use off-peak pricing.F) A) and C)
G) C) and D)

Question 4

A product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, and are distributed through the same type of outlets, or __________.

Accepted Answer

A)  are made of similar component parts
B)  can be sold to a variety of customers
C)  require high levels of R & D
D)  always carry the same brand name
E)  fall within a given price rangeF) A) and D)
G) A) and C)

Question 5

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

Accepted Answer

A)  convenience products
B)  specialty products
C)  unsought products
D)  shopping products
E)  servicesF) A) and E)
G) A) and D)

Question 6

The addition of Clorox II bleach to Tide laundry detergents is an example of

Accepted Answer

A)  discontinuous innovation.
B)  phased innovation.
C)  continuous innovation.
D)  gradual innovation.
E)  dynamically continuous innovation.F) A) and B)
G) A) and C)

Question 7

FIGURE 10-6 
-In the Marketing dashboards shown in Figure 10-6 above, "green" indicates an annual growth rate that is greater than 10%; "orange" signifies an annual growth rate of between 0%-10%; and "red" represents a decline or negative annual growth rate.If an organization's 2010 sales for entire U.S.were $50 million and its 2009 U.S.sales were $30 million.The annual % of sales change is 150%.Identify three possible marketing actions you would consider to reverse the decline in annual sales growth in the "red" states.

Accepted Answer

Marketing is often grappling with sales ...

Question 8

A nondurable good is defined as a(n)

Accepted Answer

A)  item consumed in one or a few uses.
B)  item that usually lasts over an extended number of uses.
C)  item that lasts at least one year without becoming obsolete.
D)  product purchased for ultimate consumer use.
E)  product used in the production of other products.F) B) and E)
G) None of the above

Question 9

Which of the following would most likely be considered supplies?

Accepted Answer

A)  photocopier
B)  sheet rock
C)  cleaning service
D)  radio towers
E)  ink cartridgesF) A) and E)
G) All of the above

Question 10

Prego recently introduced a Pasta Bake Sauce, which was made so that it was not necessary to precook the pasta before blending pasta, sauce, meat, and cheese in a casserole.Legally, this product would only be considered new

Accepted Answer

A)  for the first six months that it was regularly available.
B)  until a competitor had issued a similar product targeted to the same market.
C)  as long it retained these exact product characteristics.
D)  until every member of its target audience was aware of its existence.
E)  until its advertising had been read by every member of its target audience.F) B) and E)
G) C) and D)

Question 11

Define derived demand and provide an example not included in the text.

Accepted Answer

A major characteristic of business produ...

Question 12

In marketing, a(n)  __________ is a thought that leads to an action.

Accepted Answer

A)  observation
B)  inspiration
C)  innovation
D)  perception
E)  ideaF) B) and E)
G) B) and D)

Question 13

According to Amber Arnseth, the "Ionator's" key benefits using Activeion technology are

Accepted Answer

A)  safety, simplicity, speed, savings, and entertainment.
B)  safety, security, sustainability, savings, and knowledge.
C)  safety, simplicity, sustainability, savings, and fun.
D)  simplicity, sustainability, speed, savings, and opportunity.
E)  simplicity, selectivity, sustainability, savings, and growth.F) None of the above
G) A) and E)

Question 14

Which of the following would most likely be considered an installation?

Accepted Answer

A)  photocopier
B)  sheet rock
C)  cleaning service
D)  drill press
E)  computer desksF) A) and B)
G) A) and C)

Question 15

Support products are items used to assist in producing other goods and services.These include installations, accessory equipment, supplies, and __________.

Accepted Answer

A)  industrial services
B)  paper goods
C)  construction materials
D)  multi-media
E)  human innovationF) A) and B)
G) B) and E)

Question 16

The stage of the new-product process that positions and launches a new product in full-scale product and sales refers to __________.

Accepted Answer

A)  fabrication
B)  disbursement
C)  final distribution
D)  commercialization
E)  ultimate distributionF) C) and E)
G) C) and D)

Question 17

Which of the following would most likely be considered a consumer product?

Accepted Answer

A)  ball bearings
B)  back hoe
C)  printing press
D)  suitcase
E)  mainframe computerF) None of the above
G) A) and B)

Question 18

What are the four unique elements of services? How would they apply to a discount brokerage service?

Accepted Answer

The four unique elements of services, th...

Question 19

Factors such as specifying product features and marketing strategy and necessary financial projections are a part of which stage of the new-product process?

Accepted Answer

A)  idea generation
B)  market testing
C)  business analysis
D)  development
E)  commercializationF) C) and D)
G) A) and D)

Question 20

To maximize profits, service providers use tools such as __________ to charge different prices for different times of the day or week to reflect the variations in demand for their services.

Accepted Answer

A)  off-peak pricing
B)  scale pricing
C)  capacity pricing
D)  down-time pricing
E)  fraction pricingF) C) and D)
G) B) and E)

Exam 10: Developing New Products and Services

Which of the following statements is most accurate?

Correct Answer
verified

In marketing, a(n) __________ is a thought that leads to an action.

Correct Answer
verified

Which of the following would most likely be considered supplies?

Correct Answer
verified

Define derived demand and provide an example not included in the text.

Correct Answer
verified
A major characteristic of business produ...
View Answer

Prego recently introduced a Pasta Bake Sauce, which was made so that it was not necessary to precook the pasta before blending pasta, sauce, meat, and cheese in a casserole.Legally, this product would only be considered new

Correct Answer
verified

What are the four unique elements of services? How would they apply to a discount brokerage service?

Correct Answer
verified
The four unique elements of services, th...
View Answer

Which of the following would most likely be considered a consumer product?

Correct Answer
verified

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

Correct Answer
verified

Which of the following would most likely be considered an installation?

Correct Answer
verified

A product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, and are distributed through the same type of outlets, or __________.

Correct Answer
verified

A nondurable good is defined as a(n)

Correct Answer
verified

To maximize profits, service providers use tools such as __________ to charge different prices for different times of the day or week to reflect the variations in demand for their services.

Correct Answer
verified

Correct Answer
verified
Marketing is often grappling with sales ...
View Answer

Support products are items used to assist in producing other goods and services.These include installations, accessory equipment, supplies, and __________.

Correct Answer
verified

Factors such as specifying product features and marketing strategy and necessary financial projections are a part of which stage of the new-product process?

Correct Answer
verified

What do a landscaping service, an automated carwash, and a limousine service have in common?

Correct Answer
verified

The stage of the new-product process that positions and launches a new product in full-scale product and sales refers to __________.

Correct Answer
verified

The addition of Clorox II bleach to Tide laundry detergents is an example of

Correct Answer
verified

According to Amber Arnseth, the "Ionator's" key benefits using Activeion technology are

Correct Answer
verified

With respect to promotion, which of the following strategies would most likely be used for unsought products?

Correct Answer
verified

Exam 10: Developing New Products and Services

Which of the following statements is most accurate?

Correct AnswerverifiedShow Answer

In marketing, a(n) __________ is a thought that leads to an action.

Correct AnswerverifiedShow Answer

Which of the following would most likely be considered supplies?

Correct AnswerverifiedShow Answer

Define derived demand and provide an example not included in the text.

Correct AnswerverifiedA major characteristic of business produ...View AnswerShow Answer

Prego recently introduced a Pasta Bake Sauce, which was made so that it was not necessary to precook the pasta before blending pasta, sauce, meat, and cheese in a casserole.Legally, this product would only be considered new

Correct AnswerverifiedShow Answer

What are the four unique elements of services? How would they apply to a discount brokerage service?

Correct AnswerverifiedThe four unique elements of services, th...View AnswerShow Answer

Which of the following would most likely be considered a consumer product?

Correct AnswerverifiedShow Answer

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

Correct AnswerverifiedShow Answer

Which of the following would most likely be considered an installation?

Correct AnswerverifiedShow Answer

A product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, and are distributed through the same type of outlets, or __________.

Correct AnswerverifiedShow Answer

A nondurable good is defined as a(n)

Correct AnswerverifiedShow Answer

To maximize profits, service providers use tools such as __________ to charge different prices for different times of the day or week to reflect the variations in demand for their services.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedMarketing is often grappling with sales ...View AnswerShow Answer

Support products are items used to assist in producing other goods and services.These include installations, accessory equipment, supplies, and __________.

Correct AnswerverifiedShow Answer

Factors such as specifying product features and marketing strategy and necessary financial projections are a part of which stage of the new-product process?

Correct AnswerverifiedShow Answer

What do a landscaping service, an automated carwash, and a limousine service have in common?

Correct AnswerverifiedShow Answer

The stage of the new-product process that positions and launches a new product in full-scale product and sales refers to __________.

Correct AnswerverifiedShow Answer

The addition of Clorox II bleach to Tide laundry detergents is an example of

Correct AnswerverifiedShow Answer

According to Amber Arnseth, the "Ionator's" key benefits using Activeion technology are

Correct AnswerverifiedShow Answer

With respect to promotion, which of the following strategies would most likely be used for unsought products?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A major characteristic of business produ...
View Answer

Correct Answer
verified

Correct Answer
verified
The four unique elements of services, th...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Marketing is often grappling with sales ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
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