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Exam 14: Managing Marketing Channels and Supply Chains

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Question 81

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Devlin Applied Design,a Canadian company,developed a system for BASF to allow North American body shops to purchase materials such as paint and sandpaper directly via the web.Since body shop professionals are typically not web savvy,Devlin designed a simple,user friendly,visual interface that allows users intuitively to order products via computer.The system that was designed is most likely a(n) :

A) extranet
B) Internet-free system
C) e-commerce developed interface (EDI)
D) customized search engine

E) None of the above
F) B) and C)

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Question 82

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Kenny works at a warehouse in Edmonton where his job is to organize the flow of mineral ore into the processing warehouse and then ensure the finished product,granite countertops are delivered out to resellers.Kenny is most likely in which department?

A) physical distribution management
B) logistics management
C) customer service
D) production management

E) A) and B)
F) A) and D)

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Question 83

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Which type of contractual vertical marketing system involves small,independent retailers forming an organization that operates a wholesale facility cooperatively?

Which of the following is a type of merchant wholesaler?

Optimum Inc.works with manufacturers,suppliers,and distributors to manage their shipping and logistic needs.Optimum Inc.would likely be considered a(n) :

You probably own several pairs of blue jeans.Further,it is likely that you purchased those jeans at retail stores located in a shopping mall.It is quite unlikely you bought the jeans directly from the manufacturer.In fact,most goods are brought to you via a(n) ____,which consists of several organizations involved in the process of marketing products or services and making them available for our use as consumers.

Which of the following statements describes how a supply chain differs from a marketing channel?

Activities that focus on getting the right amount of the right product to the right place at the right time at the lowest possible cost are called:

Which of the following statements about railroads is NOT true?

The most common form of distribution intensity is:

Direct Energy selling utilities contracts,door to door is an example of which type of marketing channel?

Pharmaceutical companies sell to hospitals and clinics directly.They market their products to large retail chains that distribute the medicines to their stores across the nation.They also sell to drug wholesalers that sell to the remaining independent drugstores in Canada.What method of distribution is used by pharmaceutical companies?

The Montana Coal Company needs to move its coal to intermediaries on the East coast who in turn will sell it to end users.The best means of transportation for the company to employ under normal conditions is:

Identify and describe the functions of agents and brokers.

A small electronics company manufactures a line of low to moderate quality stereo components that are distributed through wholesalers to mass market retailers such as Walmart.The electronics company has begun production of a small line of high quality,professional studio model components.How should the small electronics company distribute its new products?

When a producer owns an intermediary at the next level down in the marketing channel,it is called:

Hallmark sells its Hallmark greeting cards through Hallmark stores and select department stores,and its Ambassador brand of cards through discount and drugstore chains,thus reaching different customers with different brands.Hallmark is using:

Dell is concerned that Future Shop is not doing a very good job in selling their products.This type of conflict between a manufacturer and wholesaler is referred to as:

John manages all of the activities from raw materials to finished product at Optimum Steel Company.John is most likely focused on:

All of the following are examples of contractual vertical marketing systems,except: