Question 1

________ is the development of web pages in a manner that is friendly to search engine spiders.

Accepted Answer

A)  SEP
B)  SEO
C)  SEMD) A) and C)
E) All of the above

Question 2

Search engine optimization is a fairly straightforward activity that can be carried out by most webmasters.

Accepted Answer

A) True 
 B)False  False

Question 3

Internet users frequently use search engines to:

Accepted Answer

A)  find their way around the web.
B)  compare prices on products.
C)  get specific content they want.D) A) and C)
E) None of the above

Question 4

A "flash" page is not a good idea because it:

Accepted Answer

A)  inhibits the crawler's ability to index the site.
B)  is hard to design.
C)  confuses people.D) A) and B)
E) A) and C)

Question 5

Which of the following is not a Meta Tag?

Accepted Answer

A)  Keyword Meta Tag
B)  Title Meta Tag
C)  Search Meta TagD) A) and B)
E) A) and C)

Question 6

Online search marketing and advertising revenue is:

Accepted Answer

A)  declining.
B)  increasing.
C)  remaining flat.D) A) and C)
E) B) and C)

Question 7

Which is not a natural search factor?

Accepted Answer

A)  Website content
B)  Linking relationships
C)  Ad PlacementD) A) and B)
E) All of the above

Question 8

Search engine Marketing and Social media marketing have little relationship to each other.

Accepted Answer

A) True 
 B)False

Question 9

Links, Content, Tags and Title and URL are all part of the basics of SEO.

Accepted Answer

A) True 
 B)False

Question 10

Which of is these is not a Top Four Search Engine?

Accepted Answer

A)  Microsoft
B)  AOL
C)  YahooD) All of the above
E) A) and C)

Question 11

The display URL in a Google Search ad should be the same as the website URL of the company placing the ad.

Accepted Answer

A) True 
 B)False  False

Question 12

Types of search matches include:

Accepted Answer

A)  phrase.
B)  wide.
C)  sequential.D) All of the above
E) B) and C) A

Question 13

The most important influencer of organic search ranking is estimated to be:

Accepted Answer

A)  web hosting.
B)  link activity.
C)  web page optimization.D) A) and B)
E) A) and C)

Question 14

The search engine responsible for most searches is:

Accepted Answer

A)  Google.
B)  Yahoo.
C)  MSN.D) None of the above
E) A) and B)

Question 15

Pay-per-click, PPC, advertising is sometimes referred to as Cost-per-click, CPC advertising.

Accepted Answer

A) True 
 B)False

Question 16

Types of search include:

Accepted Answer

A)  local search.
B)  vertical search.
C)  both of these choices.D) A) and C)
E) None of the above

Question 17

SEO is lower in cost to implement than Paid Search.

Accepted Answer

A) True 
 B)False

Question 18

Using this type of match will ensure your ad will not appear.

Accepted Answer

A)  Exact
B)  Broad
C)  NegativeD) None of the above
E) All of the above

Question 19

Which of the following is a true statement about paid placement on search engines?

Accepted Answer

A)  Google is the only search engine to offer paid advertisements.
B)  In most search engines, bidding success determines ad placement.
C)  Paid placement is no longer offered by most major search engines.D) B) and C)
E) A) and B)

Question 20

CPM refers to the Cost Per Many inquiries.

Accepted Answer

A) True 
 B)False

Exam 8: Search Marketing: Seo and PPC

________ is the development of web pages in a manner that is friendly to search engine spiders.

Correct AnswerverifiedShow Answer

Search engine optimization is a fairly straightforward activity that can be carried out by most webmasters.

Correct AnswerverifiedFalse

Internet users frequently use search engines to:

Correct AnswerverifiedShow Answer

A "flash" page is not a good idea because it:

Correct AnswerverifiedShow Answer

Which of the following is not a Meta Tag?

Correct AnswerverifiedShow Answer

Online search marketing and advertising revenue is:

Correct AnswerverifiedShow Answer

Which is not a natural search factor?

Correct AnswerverifiedShow Answer

Search engine Marketing and Social media marketing have little relationship to each other.

Correct AnswerverifiedShow Answer

Links, Content, Tags and Title and URL are all part of the basics of SEO.

Correct AnswerverifiedShow Answer

Which of is these is not a Top Four Search Engine?

Correct AnswerverifiedShow Answer

The display URL in a Google Search ad should be the same as the website URL of the company placing the ad.

Correct AnswerverifiedFalse

Types of search matches include:

Correct AnswerverifiedA

The most important influencer of organic search ranking is estimated to be:

Correct AnswerverifiedShow Answer

The search engine responsible for most searches is:

Correct AnswerverifiedShow Answer

Pay-per-click, PPC, advertising is sometimes referred to as Cost-per-click, CPC advertising.

Correct AnswerverifiedShow Answer

Types of search include:

Correct AnswerverifiedShow Answer

SEO is lower in cost to implement than Paid Search.

Correct AnswerverifiedShow Answer

Using this type of match will ensure your ad will not appear.

Correct AnswerverifiedShow Answer

Which of the following is a true statement about paid placement on search engines?

Correct AnswerverifiedShow Answer

CPM refers to the Cost Per Many inquiries.

Correct AnswerverifiedShow Answer

Correct Answer
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False

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False

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A

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