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Exam 15: Distributing Products

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Question 21

Multiple Choice

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Unlike merchant wholesalers,___________ never actually own the goods they help to distribute.

A) rack jobbers
B) retailers
C) cash-and-carry wholesalers
D) agents and brokers

E) None of the above
F) B) and C)

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Question 22

True/False

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Saul-Mart is the name of a new chain of discount stores.A major part of Saul-Mart's competitive strategy is likely to be based on keeping its prices lower than those of other types of retailers.

A) True
B) False

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Question 23

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Companies who send salespeople to customers' homes or places of work are making use of __________ selling.

In today's competitive market environment,traditional retailers will need to put more emphasis on providing form and place utility,and less emphasis on service utility.

The two basic types of warehouses are:

Sav-U-More Grocery Store sells a wide range of foods and household supplies to households in Miller's Creek,a suburb of a large city.The store advertises that its prices are much lower than the prices charged by larger supermarket chains in the area.This low price approach means that Sav-U-More is a classic example of a merchant wholesaler.

Jen Carter is trying to find ways to improve her firm's movement of materials and goods from its warehouse to the factory floor.Jen is looking into ways of making her firm's __________ more efficient.

A distribution strategy that puts the product into as many retail outlets as possible is known as an intensive distributive strategy.

Firms that rely on electronic retailing are almost guaranteed success because they give companies easy access to literally millions of consumers all over the world.

Direct selling is a distribution strategy that makes extensive use of the Internet and telephone.

A distribution warehouse stores products for relatively long periods of time.

Supply chain management manages the movement of relevant information as well as the movement of parts and finished goods through all organizations involved in the supply chain.

In the Reaching Beyond Our Borders box in the chapter,Coca-Cola found out that more than 80 percent of the developing world's customers buy products from very small entrepreneurs rather than larger stores.

The major disadvantage of multilevel marketing is that the high entry cost for most sellers means that only relatively wealthy individuals can use this approach.

Water transportation is the least expensive way to send goods overseas.

In a(n) ____________ distribution system all of the organizations in the channel of distribution are owned by one firm.

When firms manage the return of goods from consumers either because they are defective or for recycling purposes,they are involved in:

Which of the following statements about kiosks and carts is the most accurate?

Which of the following statements about wholesaler-sponsored chains is most accurate? In a wholesaler-sponsored chain all stores:

When marketing intermediaries perform the steps necessary to transfer ownership from one party to another,they are providing _________ utility.