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Exam 5: Consumer Behaviour

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Question 91

Multiple Choice

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A learned predisposition to be thrifty or patriotic reflects a(n) :

A) belief.
B) attitude.
C) value.
D) motivation.

E) A) and B)
F) B) and C)

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Question 92

Multiple Choice

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When Rita decided to buy a radio as a wedding present, she wanted to buy a brand name radio that was waterproof, looked nice, and was designed to be mounted in a shower. What did Rita use during the alternative evaluation stage of the purchase decision process?

A) informational alternatives
B) buying decision-makers
C) hot buttons
D) evaluative criteria

E) A) and B)
F) A) and C)

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Question 93

Multiple Choice

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Retailers can reduce problems associated with selective retention by:

Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process called:

Ruth, who has no children, wants to buy a special baby gift for her best friend's baby shower, which is this evening. Since she won't have any time between work and the shower, she must go today during her lunch break. She is planning on taking her sister with her to help make the selection. Ruth knows she will be ready to buy everything baby thing she sees because she wishes so much that she were pregnant too. Identify each of the situational influences that are described in this question. Which situational influence was not described?

Which of the following statements about French Quebecois' buying patterns is FALSE?

It is time for the Ramirez family to plan its annual vacation. The father wants to stay home this year and use the vacation money to work on the house. The paternal grandmother who lives with them wants to visit relatives in New York. The father asks his mother to determine how much a trip to New York would cost the family and if They could stay with relatives while they were there. The mother and the daughter Mary want to go to the beach. Which of the following sentences BEST describes the roles the individual family members played in making this decision?

After watching a movie about going on a road trip with your best friends, you have a strong inclination to drink a Coke, although you were not aware of seeing or hearing messages in the movie about Coke. You have most likely experienced:

TB Figure 1 -According to the information in TB Figure 1, which of the following brands would be the best choice if the consideration set for a smartphone included the following criteria: (1) camera, (2) waterproof, and (3) storage?

When Linda wants to purchase a new bicycle, she considers all of the following psychological influences, except

TB Figure 1 -In TB Figure 1, a number of factors are listed such as camera quality, screen quality, and battery life. These are typical _ for smartphones.

When it comes to "buzz marketing," Matchstick Inc. will hire individuals who are close in age or lifestyle to a relevant product category's target consumer. Matchstick refers to these individuals as:

The most basic of our needs are physiological, followed by safety, social, and personal type needs. According to the hierarchy of needs, what category of needs is of the highest order?

You have just purchased a suit to wear to an important job interview. As you head home from the store, you agonize in your mind about whether your choice of dark gray was right, or whether you should have chosen dark blue. This is an example of:

Which type of purchase is most likely to be the result of joint family decision making?

James is brand loyal to Sony. He always tells his friends at his part-time job about the Sony products he buys. He also mentions Sony whenever he goes shopping with friends. He subscribes online to Sony's newsletters and press releases. Sony is happy about James because he helping them with________ marketing.

Canadians are well known to apologize out of courtesy, in day to day life, even if it seems unneeded. This personality characteristic is an example of our

How can marketers use the PRIZM analysis tool to better the market for Canadians?

Name the five situational influences that affect our purchase decision processes.

Betty contends that she can taste the difference between fat-free cheese and cheese with its regular fat content. Tom says that he cannot tell a difference between the two products. Their inability to agree on the taste of the fat-free cheese when compared to other cheese is how consumers exhibit: