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A researcher who investigates the relationship between the bonus program of AH (a supermarket chain) and the loyalty at AH,collects his data by approaching people passing an AH branch store on several daily periods. The method used by this researcher to draw a sample is called:


A) Convenience sampling.
B) Simple random sampling.
C) Stratified sampling.
D) Quota sampling.

E) A) and D)
F) A) and C)

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Snowball sampling and judgment sampling are both non-probability sampling techniques.

A) True
B) False

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The most important disadvantage of a convenience sample is that:


A) It takes a lot of time and effort to find respondents.
B) The research results are cannot be generalized.
C) It will introduce a systematic 'bias' in the data.
D) This way of sampling is relatively expensive.

E) B) and C)
F) A) and D)

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With systematic sampling one divides the population into subgroups and chooses the test subject randomly from a number of randomly chosen subgroups.

A) True
B) False

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The bigger the sample size,the better.

A) True
B) False

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