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Exam 15: Managing the Marketing Mix: Product, Price, Place, and Promotion

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Question 41

True/False

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Soundworthy Stereo is a producer of high quality speakers and stereo components.The company sells its products through a few preferred retailers in any geographic area.Soundworthy uses a selective distribution strategy.

A) True
B) False

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verified

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Question 42

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Advertising helps to cover the production costs of newspapers and magazines.

A) True
B) False

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verified

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Question 43

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The combination of product lines offered by a manufacturer is called the firm's:

Which of the following represents a pricing strategy that establishes a low price in hopes of attracting a great number of customers and attempts to discourage competitors?

In order for product differentiation to be effective,real product differences must be identified so that one product is clearly better than others.

Community Catering Services,Inc.advertises that they are the "friendliest caterers in town".Their prices are no lower than the rates charged by competing caterers,but they put a lot of emphasis on getting to know the needs of their customers.They tailor their efforts to meet these needs,providing a unique dining experience that exactly matches the customer's expectations.Community Catering is likely to find that this approach is more effective in achieving its goals than the use of aggressive price cutting.

Discount stores owe much of their success to a competitive strategy based on:

Marketing intermediaries have survived because they have been able to perform marketing functions more efficiently and effectively than a manufacturer or consumer could perform these functions.

In the battle between electronic retailers and traditional "brick-and-mortar" retailers,the electronic retailers seem to have all of the advantages needed to emerge as the clear winners.

What does a break-even point of 100 units mean?

Price,store surroundings,service,and brand name are all elements that consumers evaluate in a total product offer.

Anheuser-Busch Companies,Inc.has been given the exclusive right to the name Budweiser and is legally protected from others using this name by the ____________________ they hold.

SneezeNoMore markets a group of similar products for people suffering from the common cold.The products in this line are sold under the brand name SneezeNoMore.The products differ mainly in the strength of the dosage and in whether they also contain additional medications to help the consumer sleep.As an employee of SneezeNoMore,Jill is responsible for the marketing mix for the company's products.She is also involved in any major decisions concerning the development of new products that will be included in this product line.Jill serves as a:

Radio advertising offers businesses an opportunity to reach a specific target market.

Charging high prices to earn large profits during a time when there is little competition represents a ________ strategy:

Publicity can be either positive or negative.

For small businesses,product differentiation:

Which of the following firms would be most likely to use a selective distribution strategy for its products?

)Currently,Halperin Electrical sells directly to thousands of industrial customers.Halperin could reduce the number of exchange relationships by including wholesalers in its channel of distribution.

Compared to advertising,publicity offers a firm greater control over when and how often the message is communicated.